Bell Plaza is a 23,860-square-foot multi-tenant retail center located at 14300 State Highway 121 in Frisco, Texas. Constructed in 2018 on approximately 3.29 acres, the property is 100 percent occupied by five tenants spanning grocery, recreation, medical and service-oriented uses. The tenant roster is anchored by Swadeshi Plaza, which occupies 13,560 square feet, and Tatsuki Swimming School, which occupies 5,500 square feet. Together, the property’s two largest tenants account for approximately 80 percent of GLA, complemented by Contact Lens & Eye Care Gallery, Zubi’s Collection and Smoke Art. All five tenants operate under NNN leases, providing a diversified income stream with scheduled rental increases.
Bell Plaza offers investors an attractive combination of stabilized occupancy and future rental upside. Average base rents of approximately $33.55 per square foot remain below surrounding retail comparables, while the property’s newer construction, prominent SH 121 positioning and surrounding development activity support its long-term competitive position.
Bell Plaza is strategically positioned along the Sam Rayburn Tollway (State Highway 121) near Custer Road and Independence Parkway, providing exceptional connectivity to Frisco, Plano, Allen and McKinney. SH 121 carries approximately 138,800 vehicles per day near the property, while Custer Road carries approximately 48,600 vehicles per day, exposing Bell Plaza to significant regional traffic and a rapidly expanding customer base.
100% LEASED | NNN SERVICE-ORIENTED TENANT MIX
Bell Plaza is fully occupied by five tenants spanning grocery, recreation, medical and service-oriented uses. The diversified tenant roster provides multiple demand drivers while reducing reliance on traditional soft-goods retail.
APPROXIMATELY 80% OF GLA COMMITTED THROUGH 2030+
Swadeshi Plaza and Tatsuki Swimming School collectively occupy approximately 80 percent of the property and have leases extending through January 2031 and September 2030, respectively. Scheduled rental increases provide additional contractual income growth.
BELOW-MARKET RENTS | EMBEDDED MARK-TO-MARKET POTENTIAL
Bell Plaza’s average base rent of approximately $33.55 per square foot is below the $37.00 to $49.03 per square foot range demonstrated by surrounding retail comparables, providing potential long-term rental upside as leases mature.
HIGH-VISIBILITY SH 121 LOCATION | ±138,800 VPD
Bell Plaza is strategically positioned along the Sam Rayburn Tollway (SH 121), carrying approximately 138,800 vehicles per day, with convenient access from Custer Road, which carries approximately 48,600 vehicles per day. The property benefits from exceptional regional connectivity to Frisco, Plano, Allen and McKinney.
EXCEPTIONAL DENSITY, GROWTH & HOUSEHOLD INCOMES
More than 383,000 residents live within five miles of Bell Plaza, with the population projected to exceed 436,000 by 2030. Average household incomes exceed $175,000 within one mile and $180,000 within three miles.
SIGNIFICANT DEVELOPMENT SURROUNDING THE PROPERTY
Bell Plaza is positioned amid substantial ongoing and planned development, including the 18,437-square-foot 121/Independence retail development under construction, TCC Independence Park, The Creek on 121 and a planned 45,241-square-foot office/retail development. These projects are expanding the surrounding commercial base and reinforcing long-term demand along the SH 121 corridor.
2018 CONSTRUCTION | MODERN RETAIL ASSET
Constructed in 2018, Bell Plaza offers investors newer construction and a modern physical profile within an established retail corridor, providing an attractive combination of current income and long-term real estate value.
